The target audience for Ayatana Circle includes affluent, discerning travellers from tier 1 and tier 2 cities in India. These individuals are characterized by high disposable income, education, and a preference for unique and luxurious travel experiences. They seek exclusivity, and personalized services, and are willing to invest in memberships that offer them unparalleled benefits and privileges.
Name: Vikram Malhotra
Age: 50
Occupation: CXO Level at a large corporate
Location: Bangalore, India
Income: ₹60,00,000 per annum
Marital Status: Married with grown-up children
Travel Preferences: Luxury accommodations, adventure activities, cultural experiences, wellness retreats
Hobbies: Golf, fine dining, wine tasting, hiking
Goals: Seeks luxury travel experiences that balance relaxation and adventure, values exclusivity and top-notch service, looks for destinations that offer cultural immersion and unique experiences.
Challenges: Limited time due to demanding corporate responsibilities, desires seamless travel planning and execution.
Quote: "Travel is my escape, and I want every trip to be as luxurious and memorable as possible, whether it’s with family or on my own."
The Executive Explorer
Name: Ananya Gowda
Age: 42
Occupation: Senior Partner at a Law Firm
Location: Hyderabad, India
Income: ₹55,00,000 per annum
Marital Status: Married with two children
Travel Preferences: Family-oriented destinations, luxury resorts, educational tours, adventure activities
Hobbies: Event planning, reading, tennis, philanthropy
Goals: Enjoys planning enriching family vacations that cater to everyone’s interests, seeks destinations with cultural and historical significance, values comprehensive travel packages with top-tier amenities.
Challenges: Balancing work commitments with family time, ensuring each vacation is memorable and educational for her children.
Quote: "For me, family vacations are about creating lasting memories and fostering deeper connections, all while exploring the world’s wonders together."
The Planner
Name: Aarav Kapoor
Age: 28
Occupation: Tech Entrepreneur
Location: Chennai, India
Income: ₹30,00,000 per annum
Marital Status: Single
Travel Preferences: Trendy destinations, adventure sports, cultural festivals, luxury backpacking
Hobbies: Blogging, photography, networking, yoga
Goals: Influences family travel decisions by discovering unique and budget-friendly experiences, enjoys exploring offbeat destinations and sharing travel stories on social media, values vacations that offer a blend of adventure and relaxation.
Challenges: Convincing family members to try new travel trends and destinations, finding travel experiences that cater to diverse preferences.
Quote: "Travel isn’t just about exploring new places; it’s about connecting with different cultures and sharing those experiences with others."